When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, the search engine function at play is Ranking.
- Crawling
- Ranking
- Discovering
- Indexing
The correct answer is: Ranking
Explanation: The AUTHORITY stage in SEO involves accumulating credibility through various factors like backlinks, which enables search engines to deem your site as authoritative. When a respected authority like Dr. Dave Driscoll links to a blog post, it enhances the post’s credibility, contributing to its ability to rank higher in search results. Essentially, authority directly influences the ranking strength, ensuring that your content gains visibility and is deemed reliable by search engines.
Source: HubSpot Lesson: SEO Basics