Someone searching for “what is inbound marketing?” is likely in the Awareness stage of the buyer’s journey.
- Awareness
- Consideration
- Decision
- None of the above
The correct answer is: Awareness
Explanation: When a searcher uses keywords like “what is,” it often indicates they are in the initial phase of understanding a topic. Such queries align with the Awareness stage of the buyer’s journey, making it an ideal foundation for content that educates and introduces the topic in depth.
Source: HubSpot Lesson: SEO Basics