Duplicate content can dilute your ranking potential in search engines.
- It can dilute your ranking potential.
- It confuses users.
- It can negatively affect your authority.
- It isn’t an issue at all.
The correct answer is: It can dilute your ranking potential
Explanation: Having multiple URLs with similar or identical content can weaken your SEO ranking. Search engines favor unique content. Using a canonical tag can indicate to search engines which version of the content is the primary one and should be displayed in search results.
Source: HubSpot Lesson: On Page and Technical SEO