Duplicate content can dilute your ranking potential in search engines.

• It can dilute your ranking potential.
• It confuses users.
• It can negatively affect your authority.
• It isn’t an issue at all.

The correct answer is: It can dilute your ranking potential

Explanation: Having multiple URLs with similar or identical content can weaken your SEO ranking. Search engines favor unique content. Using a canonical tag can indicate to search engines which version of the content is the primary one and should be displayed in search results.

Source: HubSpot Lesson: On Page and Technical SEO