Internal links are crucial for SEO because they assist both users and search engine crawlers in navigating your website, and they transfer link authority from one webpage to another.
- They help users and search engine crawlers navigate your site.
- They tell search engine crawlers which content should not be indexed.
- They pass link authority from one page to another.
- They allow your pages to appear in search engine results.
The correct answers are: They help users and search engine crawlers navigate your site and They pass link authority from one page to another
Explanation: An internal link is essentially a connection from one page on your website to another page within the same domain. These links serve a dual purpose. Firstly, they aid in guiding users and search engine crawlers, ensuring smooth navigation across your site. This is especially vital as Google utilizes internal links to discover and index new content on your website. Secondly, internal links play a pivotal role in distributing link authority, often referred to as “link juice”, from one page to its linked counterpart. This transfer of authority can bolster the ranking potential of the linked page, a concept rooted in Google’s PageRank algorithm.
Source: HubSpot Lesson: On Page and Technical SEO