The initial step in building a relationship for backlinks is to provide value to the individual you’re reaching out to.
- Request a link from them
- Deliver value to them
- Pitch an idea for a piece they can write
- Tell them how important you are
The correct answer is: Deliver value to them
Explanation: When aiming to establish a relationship for the purpose of obtaining backlinks, it’s paramount to lead with a giving hand. Beginning the interaction by offering value underscores your genuine intent and sets a positive tone. It’s essential to avoid immediately requesting favors or links, as this can be off-putting. By prioritizing the needs of the other party and delivering value upfront, you lay a strong foundation for a fruitful relationship that can eventually lead to valuable backlinks.
Source: HubSpot Lesson: Link Building for SEO: Scaling Your Backlink Strategy