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When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

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The initial step in building a relationship for backlinks is to provide value to the individual you’re reaching out to.

  • Request a link from them
  • Deliver value to them
  • Pitch an idea for a piece they can write
  • Tell them how important you are

The correct answer is: Deliver value to them

Explanation: When aiming to establish a relationship for the purpose of obtaining backlinks, it’s paramount to lead with a giving hand. Beginning the interaction by offering value underscores your genuine intent and sets a positive tone. It’s essential to avoid immediately requesting favors or links, as this can be off-putting. By prioritizing the needs of the other party and delivering value upfront, you lay a strong foundation for a fruitful relationship that can eventually lead to valuable backlinks.

Source: HubSpot Lesson: Link Building for SEO: Scaling Your Backlink Strategy

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