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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)

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Google Search campaigns can be tailored to promote Swee Yin’s company’s sales event By setting campaign start/end dates and creating a new ad group for the sale.

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When are automated extensions, such as Seller Ratings, shown?

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automated extensions, such as Seller Ratings are shown When Google predicts they’ll improve ad performance.

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Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.

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You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

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Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

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Which statement is true about serving relevant ad extensions?

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This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.

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What’s an accurate description of callout extensions?

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An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.

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What can the Performance Planner recommend?

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The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).

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Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses

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The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.

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Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

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Linda can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.

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Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

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Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

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As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

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Jared can use up to 15 characters in each field of URL path .

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Why should your business use Performance Planner?

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You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.

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How can ad extensions contribute to increasing user engagement?

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By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.

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Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

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The recommendations are tailored to the specific account. This feature makes the optimization recommendations valuable for Leo.

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Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

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Industry data and Account settings are used to calculate optimization recommendations. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts

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Which statement is true?

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This statement is true that Call-only ads only let people call the business

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A successful Google Ads text ad:

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Which of these statements is true?

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