You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  • Raise the target cost-per-acquisition (CPA) bid
  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Use target outranking share bidding
  • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

The correct answer is:

  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Explanation: You manage the campaigns for a client that runs a wine tour business in Florence and the ads have stopped showing on Google. You should improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages.

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