What can you learn from attribution reports?

What can you learn from attribution reports?

  • The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  • The number of conversions the same customer completes after clicking an ad

The correct answer is:

  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  • Google Search Advertising Exam – All Q&As
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Explanation:  you learn the series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of acampaign from attribution reports. Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way.

Read more here: https://support.google.com/Google Ads/answer/1722023?hl=en