Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
- Top of page rate metric from the Auction insights report
- Average position metric from the top mover report
- Ad average position metric from the paid and organic report
- Ad group data that you customize with the report editor
The correct answer is: Top of page rate metric from the Auction insights report
Explanation: The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting choices by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The Auction insights report is available for both Search and Shopping campaigns.
More about page rate metrics: Top of page rate tells you how often your ad (or the ad of another participant, depending on which row you’re viewing) was shown at the top of the page, above the unpaid search results.