You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

  • Set a theme for each campaign and choose related keywords
  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each ad group and choose related keywords
  • Include more than 50 keywords in 1 ad group

The correct answer is:

  • Set a theme for each ad group and choose related keywords
  • Google Search Advertising Exam – All Q&As
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Explanation: You have a friend starting her first Google Ads campaign. You should suggest to Set a theme for each ad group and choose related keywords. To show more relevant ads to potential customers, group your keywords and ads into ad groups based on your products, services, or other categories.

Read more here: https://support.google.com/Google Ads/answer/2453981?hl=en