How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

• They can help her calculate how often someone clicked on her ad and then converted
• They can help her evaluate how engaging her ad is to potential customers
• They can give her an idea of how often someone clicked on her ad
• They can give her an idea of how often her ad is shown to potential customers

The correct answer is: They can give her an idea of how often her ad is shown to potential customers

Explanation: Explain the importance of ad impressions to a client who’s concerned about her Search Network campaign, generating impressions but no clicks. They can give her an idea of how often her ad is shown to potential customers. Impressions show you how often your ad is shown on a search result page or other site on the Google Network. Impressions can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad.

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