An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • Swiss people are searching on Google for information about Switzerland
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • People located in France are using Swiss-related words like “hotels in Switzerland”

The correct answer is:

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
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Explanation:  An advertiser targeting only France determines that clicks have been received from people in Switzerland because People located in Switzerland are searching using France-related words, like “hotels inParis”. By default, you’ll be able to reach people who are likely to be physically located in your targeted areas, as well as those who show interest in your targeted geographic areas.

If you restrict people from outside of targeted location, You need to choose “Reach people in your targeted location” in your advance location targeting option.

Read more here: https://support.google.com/Google Ads/answer/1722038?hl=en