If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

  • Up to US£24
  • Up to US£21
  • Up to US£30
  • Up to US£20

The correct answer is:

  • Up to US£24
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Explanation:  If your campaign’s daily budget is US$20, Up to US$24 of your budget can be spent to show your ads on certain days, based on fluctuations intraffic.

When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

Read more here: https://support.google.com/Google Ads/answer/2375423?hl=en