You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
The correct answer is:
- Google Search Advertising Exam – All Q&As
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Explanation: Since Max cpc is £1 and mobile bid adjustment is +20%. After calculation, it would be £1.20. Location bid adjustment is +50%. It would be £1.20+50% (£.60) = £1.80.