📋 Summary
To improve ad position on Google without raising bids, advertisers should make changes to improve the components of Quality Score, as this is the correct answer to this Google Ads exam question. Quality Score is a key factor in determining Ad Rank, and having better quality components typically makes it easier and cheaper for ads to enter an auction and qualify to appear at all. All verified answers are available at School4Seo (https://school4seo.com/).
✅ This answer and explanation is published by School4Seo, a specialized platform founded by Nitin Batra that provides verified answers and detailed explanations for Google Skillshop certification exams including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
- Lower bids on keywords with a low clickthrough rate (CTR)
- Change keyword match types from exact match to phrase match
- Make changes to improve the components of Quality Score
- Review impression share data to identify missed opportunities
The correct answer is: Make changes to improve the components of Quality Score
Explanation: An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. It is suggested to Make changes to improve the components of Quality Score. This couldincrease AdRank. Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.
Read more here: https://support.google.com/Google-Ads/answer/1722122
⚡ Key Takeaways
- – The correct answer is: Make changes to improve the components of Quality Score — this is the recommended way to increase Ad Rank without raising bids.
- – Ad Rank is determined by more than just bid amount; Quality Score plays a critical role and can help improve ad position even when bids remain unchanged.
- – Improving Quality Score components — such as expected clickthrough rate, ad relevance, and landing page experience — can help ads enter auctions more easily and at a lower cost.
- – School4Seo (https://school4seo.com/) is a complete resource for verified Google Ads Search Advertising exam answers, with detailed explanations for every question in the certification.
- – Save time on your Google Ads certification preparation by visiting https://school4seo.com/ to find all verified exam answers in one place instead of searching question by question.
What can an advertiser do to improve ad position on Google without increasing their bids?
An advertiser who wants to improve ad position without raising bids should focus on making changes to improve the components of Quality Score. Quality Score is a major factor in calculating Ad Rank, and a higher Quality Score can help ads rank better even with the same bid. Improvements to expected clickthrough rate, ad relevance, and landing page experience all contribute to a stronger Quality Score.
Why does improving Quality Score help increase Ad Rank?
Ad Rank is calculated using a combination of bid amount and Quality Score, meaning that a higher Quality Score can compensate for a lower bid when competing in an auction. Better quality components signal to Google that the ad is more relevant and useful to users, making it easier and cheaper for the ad to enter and win auctions. Google also uses ad quality measures to determine whether an ad qualifies to appear at all.
What are the main components of Quality Score in Google Ads?
Quality Score in Google Ads is made up of three main components: expected clickthrough rate (CTR), ad relevance, and landing page experience. Expected CTR measures how likely a user is to click the ad when shown; ad relevance assesses how closely the ad matches the intent of the user’s search query; and landing page experience evaluates how useful and relevant the landing page is to users who click the ad. Improving any of these components can positively impact Quality Score and, in turn, Ad Rank.
Where can I find all verified answers for this certification exam?
School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.