Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
By Slightly lower bids Jose might improve results without spending more money on the campaigns limited by budget
- Replace his 3 most expensive keywords with lower-priced keywords
- Choose accelerated instead of standard delivery
- Slightly raise bids
- Slightly lower bids
The correct answer is: Slightly lower bids
Explanation:Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. He can improve results by redusing the bid slightly, without spending more money on the campaigns limited by budget. While counterintuitive, slightly lowering your bids in campaigns that are marked “limited by budget” could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks.
Read more here: https://support.google.com/Google-Ads/answer/2375418
