Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

  • Replace his 3 most expensive keywords with lower-priced keywords
  • Slightly lower bids
  • Choose accelerated instead of standard delivery
  • Slightly raise bids

The correct answer is:

  • Slightly lower bids
  • Google Search Advertising Exam – All Q&As
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Explanation:Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. He can improve results by redusing the bid slightly, without spending more money on the campaigns limited by budget. While counterintuitive, slightly lowering your bids in campaigns that are marked “limited by budget” could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks.

Read more here: https://support.google.com/Google Ads/answer/2375418