How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

• Evaluate the number of clicks the ad accrues per day
• Divide the number of clicks the ad gets by the number of impressions it gets
• Divide the number of impressions the ad gets by its average position
• Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

• Divide the number of clicks the ad gets by the number of impressions it gets
• Google Search Advertising Exam – All Q&As
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Explanation:  you can determine the clickthrough rate (CTR) for a client’s search ads by dividing the number of clicks the ad gets by the number of impressions it gets. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.