- The conversions report
- The campaigns report
- The click analysis report
- The attribution report
The Correct Answer is: The attribution report
Explanation: In Google Ads, the ‘Attribution report’ can assist a marketing analyst in analyzing Search Ads campaign conversion data. These reports illuminate the consumer’s journey to conversion, potentially highlighting the role of certain keywords in assisting conversions. By estimating the impact of changes to the attribution model on conversion reporting, Attribution reports help analysts understand the interconnectedness of their advertising efforts and drive conversions more efficiently.