- It can improve the measurement of online conversions.
- It can use third-party data to improve its offline lead measurement.
- It can track sales and events that happen on a website.
- It can track sales that happen off a website from website leads.
The Correct Answer is: It can track sales that happen off a website from website leads.
Explanation: Enhanced conversions for leads offer significant benefits to advertisers by enabling the tracking of sales that occur off a website but are generated from website leads. This feature allows advertisers to gain insights into the effectiveness of their lead generation efforts and accurately measure the impact of those leads on sales. By utilizing enhanced conversions, advertisers can optimize their strategies, make data-driven decisions, and drive better results in their advertising campaigns.