- Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally.
- The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion.
- The last keyword would receive 100% of the credit for the conversion, because the last keyword would be attributed with the conversion.
- Each keyword would receive credit for how much it contributed to the conversion, because the conversion would be attributed to each keyword proportionally.
The Correct Answer is: Each keyword would receive credit for how much it contributed to the conversion, because the conversion would be attributed to each keyword proportionally.
With a data-driven attribution (DDA) model in Google Ads, each keyword the customer searched before making a reservation at Ristorante Abigaille would proportionally receive credit for the conversion. This advanced model leverages historical data to assign credit to impactful ad interactions throughout the conversion journey. It determines the actual contribution of each keyword by identifying patterns in ad interactions that lead to conversions, thus enhancing the understanding of ad effectiveness and optimizing marketing strategies.