- You should use Google Analytics Classic.
- You should use Universal Analytics.
- You should use Google Ads Conversion Tracking.
- You should use Google Analytics 4.
The Correct Answer is: You should use Google Analytics 4.
Explanation: If you’re looking for event-based data as opposed to session-based data, you should use Google Analytics 4 (GA4). Unlike Universal Analytics where each event is a unique hit type with a Category, Action, and Label, GA4 captures each user interaction as an event, making no distinction between hit types. For instance, a page view is logged as a ‘page_view’ event. However, GA4 events do not include Category, Action, and Label, thus requiring a reorientation of your data collection strategy.