- Targeting optimization
- Bidding optimization
- Media mix optimization
- Channel optimization
The Correct Answer is: Media mix optimization AND Channel optimization
Explanation: The two core types of optimization in marketing are Media Mix Optimization and Channel Optimization. Media Mix Optimization involves reallocating your advertising budget across different channels based on their performance. Meanwhile, Channel Optimization focuses on fine-tuning how ads are served within a specific channel through bid adjustments, creative customizations, and dynamic audience targeting. These strategies, when implemented correctly, can significantly enhance the effectiveness of your marketing campaigns.