- You’d use Google Ads Conversion Tracking.
- You’d use Google Analytics Classic.
- You’d use Universal Analytics.
- You’d use Google Analytics 4.
The Correct Answer is: You’d use Google Analytics 4.
Explanation: For event-based data collection rather than session-based, Google Analytics 4 (GA4) is the preferred platform. GA4 captures each user interaction as an event, unlike Universal Analytics where each event is a distinct hit type with Category, Action, and Label. This fundamental difference in the data model makes GA4 more versatile. A simple activity like a page view triggers a ‘page_view’ event in GA4. GA4 reports, however, do not display Category, Action, and Label, necessitating a new approach to data collection.