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To describe Google Tag Manager, what two capabilities would you choose? Choose two.

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  • You’d say it can only be used to deploy and modify third-party tags.
  • You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages.
  • You’d say it has collaboration and versioning capabilities.
  • You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.

The Correct Answers are : You’d say it has collaboration and versioning capabilities AND You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.

Explanation: Google Tag Manager (GTM) is a robust tool that offers unique capabilities. Firstly, it possesses collaboration and versioning capabilities. This means multiple users can contribute to the tag management process and every change can be tracked, allowing for easy rollbacks if needed. Secondly, GTM allows you to swiftly and efficiently update tags on your website or mobile app via a user-friendly web interface. This seamless process not only enhances tag management but also optimizes the efficiency of your website or app.

Reference: https://school4seo.com/google-ads-tips-and-tricks/google-tag-manager-your-comprehensive-guide-to-effective-tag-management/

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