- It requires Google Click Identifier (GCLID) storage.
- It uses third-party data.
- It uses hashed, first-party data.
- It requires customer relationship management (CRM) system modification.
The Correct Answer is: It uses hashed, first-party data.
Explanation: Enhanced conversions for leads utilize hashed, first-party data. This method involves capturing lead information, such as email addresses, and securely hashing it before sending it to Google. The hashed data is then used to attribute conversions back to the respective Google Ads campaign, ensuring privacy while accurately measuring offline conversions. Advertisers can easily set up this feature using Google Tag Manager or the Google tag directly, optimizing campaigns based on sales and transactions that occur off the website. With enhanced conversions for leads, advertisers can leverage the power of hashed, first-party data for privacy-safe tracking and accurate measurement of conversions.
Read more here: https://school4seo.com/google-ads-tips-and-tricks/boosting-conversions-with-enhanced-conversions-a-comprehensive-guide/