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What’s a requirement for implementing sitewide tagging?

Last Updated on 2 weeks by School4Seo Team

A requirement for implementing sitewide tagging is ensuring that the Google Click Identifier (GCLID) still works when using click trackers in the URL.

  • Use just the image portion of the JavaScript.
  • Make sure the tag still works by loading it within another tracking tag, like Floodlight.
  • Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

The Correct Answer is: Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

Explanation: Click Identifier (GCLID) is functional, especially if click trackers are being utilized in the URL. The GCLID plays a crucial role in tracking the unique identifier for a user or the ad click that leads the user to your site. With auto-tagging enabled in your Google Ads account, the GCLID and AUID (Advertiser User ID) parameters are automatically added to your landing page once an ad is clicked. These parameters are then stored in first-party cookies set by your sitewide tagging solutions, allowing for precise conversion measurements when the same tags are activated on the conversion page.

Reference: https://school4seo.com/google-ads-tips-and-tricks/optimizing-your-site-wide-tagging-with-google-a-comprehensive-guide/

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