- Google Ads Conversion Tracking
- Universal Analytics
- Google Analytics Classic
- Google Analytics 4
The Correct Answer is : Google Analytics 4
Explanation: Google Analytics 4 (GA4) uses an event-based data model instead of the session-based model used in Universal Analytics. In GA4, every interaction is captured as an event, eradicating the distinction between hit types found in Universal Analytics. For instance, when someone views a page on your website, GA4 triggers a ‘page_view’ event. GA4 doesn’t use the notions of Category, Action, and Label like Universal Analytics, prompting a rethinking of data collection according to the GA4 model.