- To track sales and events that happen on a website
- To use third-party data to improve their offline lead measurement
- To improve the measurement of online conversions
- To track sales that happen off a website from website leads
The Correct Answer is: To track sales that happen off a website from website leads
Explanation: Advertisers can benefit from using “Enhanced conversions for leads” to track sales that occur off their website but are generated from website leads, such as phone or email. This feature supplements existing conversion tags by securely sending hashed first-party conversion data to Google, ensuring privacy. By leveraging enhanced conversions, advertisers can improve the accuracy of conversion measurement and enhance their bidding capabilities. This comprehensive guide explores the functionality, benefits, and setup process for both web-based and lead-based conversions, empowering advertisers to optimize their campaigns and drive better results.