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To implement sitewide tagging, what do you have to do?

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  • You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
  • You have to use just the image portion of the JavaScript.
  • You have to make sure the tag still works by loading it within another tracking tag, like Floodlight.
  • You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

The Correct Answer is : You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

Explanation: To implement sitewide tagging effectively, it’s crucial to ensure the Google Click Identifier (GCLID) functions correctly, even when using click trackers in the URL. The GCLID is essential for tracking the unique identifier of a user or the ad click that brought the user to your site. When an ad is clicked, parameters like GCLID and AUID (Advertiser user ID) are automatically added to your landing page if auto-tagging is enabled in your Google Ads account. This information is then stored in first-party cookies, which are deployed by sitewide tagging solutions, and used for accurate conversion measurements when the same tags are triggered on the conversion page.

Reference: https://school4seo.com/google-ads-tips-and-tricks/optimizing-your-site-wide-tagging-with-google-a-comprehensive-guide/

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