- It uses third-party data to improve the accuracy of your conversion measurement.
- It uses third-party data to unlock more powerful bidding.
- It uses Google Analytics to unlock more powerful bidding
- It uses hashed, first-party data to unlock more powerful bidding.
The Correct Answer is: It uses hashed, first-party data to unlock more powerful bidding.
Explanation: Enhanced conversions for the web can be accurately described as a method that utilizes hashed, first-party data to unlock more powerful bidding capabilities. This approach involves capturing first-party customer data, such as email addresses, and securely hashing it before sending it to Google. The hashed data is then used to enhance conversion measurement and optimize bidding strategies. By leveraging this privacy-safe technique, advertisers can obtain more accurate insights into user behaviour and improve campaign performance. In summary, enhanced conversions for the web rely on the use of hashed, first-party data to enable more effective bidding optimization and drive better results.
Read more here: https://school4seo.com/google-ads-tips-and-tricks/boosting-conversions-with-enhanced-conversions-a-comprehensive-guide/