- Because enhanced conversions for leads can improve the measurement of online conversions.
- Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
- Because enhanced conversions for leads can track sales and events that happen on a website.
- Because enhanced conversions for leads can track sales that happen off a website from website leads.
The Correct Answer is: Because enhanced conversions for leads can track sales that happen off a website from website leads.
Explanation: “Enhanced conversions for leads” is a powerful feature that assists advertisers in tracking off-website sales, such as phone or email, from website leads. It works by supplementing existing conversion tags and securely sending hashed first-party conversion data to Google. This privacy-safe method significantly improves conversion measurement accuracy and enhances bidding capabilities. In this article, we explore the functionality of enhanced conversions, the benefits they provide, and provide a detailed guide on setting them up for web-based and lead-based conversions. Discover how to optimize your tracking and maximize the effectiveness of your advertising efforts.