- Targeting optimization
- Bidding optimization
- Channel optimization
- Media mix optimization
The Correct Answer are : Channel optimization AND Media mix optimization
Explanation: The two primary types of optimization in marketing are Media Mix Optimization and Channel Optimization. Media Mix Optimization involves strategically shifting your advertising budget from lower-performing to higher-performing channels to maximize overall performance. On the other hand, Channel Optimization focuses on maximizing business outcomes by adjusting how ads are delivered within a specific channel through bidding, creative customization, and dynamic audience targeting. Together, they create a robust optimization strategy for marketing campaigns.