- Attribution determines the cost of each asset used in a marketing campaign.
- Attribution determines how much credit to award a client for their referral.
- Attribution determines how much cost each channel requires.
- Attribution determines how much credit each step of a process should receive.
The Correct Answer is: Attribution determines how much credit each step of a process should receive.
Explanation: Attribution in the advertising industry determines the credit assigned to each ad interaction on a customer’s conversion path. These interactions can be tracked using attribution models, providing insights on ad performance and optimizing conversion journeys. By assigning appropriate credit, these models facilitate early customer engagement, align with your business goals, and improve bidding strategies. In essence, attribution offers you control over recognizing the role each ad plays in influencing conversions.