- Attribution means determining the cost of each asset used in a marketing campaign.
- Attribution means determining how much credit to award a client for their referral.
- Attribution means determining how much cost each channel requires.
- Attribution means determining how much credit each step of a process should receive.
The Correct Answer is: Attribution means determining how much credit each step of a process should receive.
Explanation: In advertising, attribution signifies determining the credit each ad interaction deserves on a customer’s path to conversion. Using attribution models, advertisers gain insights into ad performance and optimize the conversion journey. The models give you control over how credit is allocated, enabling earlier customer engagement, business alignment, and bid optimization based on performance understanding.