- They use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
- They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
- They use data-driven attribution to automate tasks., and the process has all the necessary data.
- They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
The Correct Answer is: They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
Explanation: When ad campaigns are optimized by Google’s AI, they utilize Artificial Intelligence and machine learning to predict optimal conversion outcomes. AI-driven tools can ingest and analyze vast amounts of data on campaign performance and customer behavior, identifying patterns humans can’t manually detect. These insights allow for real-time optimization of various aspects like bidding, targeting, creative assets, and inventory, to improve campaign performance and increase conversions.