- Google’s AI replaces the need for analytics solutions.
- Google’s AI can minimize marketing insights.
- Google’s AI reduces the volume of search conversions.
- Google’s AI can optimize performance in real-time.
The Correct Answer is: Google’s AI can optimize performance in real-time.
Explanation: Advertisers can immensely benefit from Google’s AI which offers real-time optimization of campaign performance. By processing vast volumes of data about customer behaviour and campaign performance, AI-enabled marketing tools discern patterns and correlations that would be insurmountable for human cognition. Google’s AI-powered marketing systems rapidly analyze data, producing real-time predictions to enhance performance and conversions. Utilizing Google’s AI in campaigns allows advertisers to train machine learning models, achieving desired business outcomes and guiding the process. Its applications span bidding, conversion modelling, data-driven attribution, channel and inventory optimization, audience targeting, creative asset optimization, and surfacing actionable insights.