Two capabilities of Google Tag Manager are that it has collaboration and versioning capabilities, and it allows you to quickly and easily update tags on your website or mobile app from a web interface.
- It can only be used to deploy and modify third-party tags.
- It has collaboration and versioning capabilities.
- It allows you to quickly and easily update tags on your website or mobile app from a web interface.
- It’s a JavaScript framework that’s used to add Google tags directly to web pages.
The correct answers are: It has collaboration and versioning capabilities, and It allows you to quickly and easily update tags on your website or mobile app from a web interface
Explanation: The given answer is correct. Google Tag Manager (GTM) offers both of these capabilities, which are fundamental to its utility for marketers and developers:
It has collaboration and versioning capabilities: GTM allows multiple users to work on a container simultaneously through “workspaces.” It also maintains a complete “version history” of all changes, enabling users to revert to previous configurations, which is crucial for managing updates and troubleshooting.
It allows you to quickly and easily update tags on your website or mobile app from a web interface: This is the core function of GTM. Instead of manually editing website code for every tag change (e.g., for analytics, advertising, or remarketing), users can deploy and modify tags directly through GTM’s user-friendly web interface, without needing developer intervention for minor updates.
Reference:
About Google Tag Manager | Tag Platform – Google for Developers: https://developers.google.com/tag-platform/tag-manager
(States: “…lets you configure and deploy tags on your website or mobile app, from an easy-to-use web interface.”)
Publishing, versions, and approvals – Tag Manager Help: https://support.google.com/tagmanager/answer/6107163
(Details versioning and collaborative features like workspaces and approvals).