If you’re collaborating with a brand that focuses on boosting revenue during non-holiday periods through a loyalty rewards program featuring monthly members-only specials sent via email, the solution you should use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months is Customer Match.

• Consent mode
• Enhanced conversions
• Optimized targeting
• Customer Match

The correct answer is: Customer Match

The answer Customer Match is correct.

Explanation: Customer Match is the ideal solution for re-engaging loyalty rewards members because it allows you to leverage your existing first-party data (specifically, their email addresses from the loyalty program). You can upload a hashed list of these members’ emails to Google Ads. Google then securely matches these to signed-in Google users. This enables you to target those specific loyalty members with tailored ads across Google-owned and operated properties like Search, YouTube, Gmail, and Display. This precise targeting is perfect for promoting monthly members-only specials during non-holiday periods to an already engaged audience.

Reference Link: About Customer Match – Google Ads Help: https://support.google.com/google-ads/answer/6379332

This page explicitly states: “Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.” It also mentions using “information that your customers have shared with you” (like loyalty program emails) to target ads.