If you’re running a campaign and want to assess the ROI, the conversion column within a given report that would show you the ROI for the campaign is conversion value/cost.
- Conversion rate
- Conversion value
- Cost per conversion
- Conversion value/cost
The correct answer is: Conversion value/cost
The answer “Conversion value/cost” is correct.
Explanation: Return on Investment (ROI) is a fundamental metric for evaluating campaign profitability. In digital advertising, ROI is calculated by dividing the value generated from conversions by the cost incurred to achieve those conversions. The “Conversion value/cost” column in a report directly represents this ratio. It shows how much revenue (or value) you gained for every unit of currency spent on your campaign. A higher ratio indicates a better return on your advertising investment.
Reference Link: About return on ad spend (ROAS) – Google Ads Help: https://support.google.com/google-ads/answer/6268637
This Google Ads Help page explains ROAS (Return On Ad Spend), which is essentially “Conversion value / cost.” It states that ROAS “is the total conversion value divided by the total cost.” While the term might differ slightly, the calculation and purpose are identical for assessing campaign ROI.