Home » Google Shopping Advertising Exam Answers » Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

They can be used with merchant or Google-hosted storefronts. This is the unique feature of Local Inventory ads that can benefit Books by Brock.


Books by Brock is a used bookshop that’s always used text ads. They’re looking at ways to optimise their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

  • They appear across the Google Play store.
  • They only appear to consumers within walking distance of Books by Brock.
  • They appear as user-read book previews on Google.
  • They can be used with merchant or Google-hosted storefronts.

The correct answer is: They can be used with the merchant or Google-hosted storefronts.

When shoppers click on a Local Inventory Ad, it drives them to a website’s local storefront page, which can be either Google-powered or merchant-hosted. This is a unique feature of Local Inventory ads that can benefit Books by Brock who is looking at ways to optimize their experience with Google ads, and considering Local Inventory ads.

  • Learn more here: Skillshop Shopping Ads Certification
  • Third chapter: Drive Shoppers In-Store with Local Product Ads
  • Sub-Chapter: Bring shoppers into your stores with Local Inventory Ads

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