Smart Shopping campaigns use machine learning by testing different font styles for specific product types to show a variety of the most relevant ads across Google networks to potential customers.
- By testing different combinations of text and images
- By making suggestions for image styles
- By understanding all site visitors through demographic data
- By testing different font styles for specific product types
The correct answer is: By testing different font styles for specific product types
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With Smart Shopping campaigns, product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. Google’s Ad system will pull from product feed to test different combinations of images and text. Smart Shopping campaigns will show the most relevant ads to audiences across Google networks.
- Learn more here: https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification
- Second chapter: Reach More Customers with Shopping Campaigns
- Sub-Chapter: Simplify campaign management with Smart Shopping campaigns