With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.
- Those who’ve already used Google to search for for pianos
- Those who’ve already bought pianos from his site
- Those who are ready to buy a piano
- Those who are early in their online search
The correct answer is: Those who are early in their online search
Showcase Shopping ads allow Chirs to engage customers early in their purchase journey, when they’re discovering what to buy and where to buy it. Chris trying to reach potential customers who are early in their online search of custom pianos with his Showcase Shopping ad.
Showcase Shopping ads can influence shoppers at the start of their purchase journeys by helping them discover and explore many brands. You can reach these potential customers, and introduce them to your brand and products while they’re still trying to make a decision about what to buy and where to buy it.
- Learn more here: https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification
- Fourth chapter: Promote Your Brand with Showcase Shopping Ads
- Sub-Chapter: Invite shoppers to discover your brand