Home » Google Shopping Advertising Exam Answers » Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.


  • Those who’ve already used Google to search for for pianos
  • Those who’ve already bought pianos from his site
  • Those who are ready to buy a piano
  • Those who are early in their online search

The correct answer is: Those who are early in their online search

Showcase Shopping ads allow Chirs to engage customers early in their purchase journey, when they’re discovering what to buy and where to buy it. Chris trying to reach potential customers who are early in their online search of custom pianos with his Showcase Shopping ad.

Showcase Shopping ads can influence shoppers at the start of their purchase journeys by helping them discover and explore many brands. You can reach these potential customers, and introduce them to your brand and products while they’re still trying to make a decision about what to buy and where to buy it.

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