Smart Shopping campaigns help George to advertise online and provide the income he needs. Smart Shopping campaigns can be set with a target return on ad spend.
- George can use Google’s stock photos in his product ads.
- George can buy a permanent ad slot on a website for a fixed cost.
- George can opt to only pay for clicked ads.
- George can set a target return for any amount of spend.
- Smart Shopping campaigns can buy a permanent ad slot on a website.
- Smart Shopping campaigns automatically produce long-term profit estimates.
- Smart Shopping campaigns have an unlimited potential spend each day.
- Smart Shopping campaigns can be set with a target return on ad spend.
The correct answer is: George can set a target return for any amount of spend.
OR
Smart Shopping campaigns can be set with a target return on ad spend.
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If George has a minimum return goal for his campaign and is worried the spending won’t provide the income he needs, he can also set a target return on ad spend (ROAS) to influence how Google sets bids and deliver ads. Smart Shopping campaigns can be set with a target return on ad spend.
- Learn more here: Skillshop Shopping Ads Certification
- Second chapter: Reach More Customers with Shopping Campaigns
- Sub-Chapter: Simplify campaign management with Smart Shopping campaigns
