Home » Google Shopping Advertising Exam Answers » How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

Shopping ads let you surface your local inventory, and share store details for users searching near a store. This is how Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores.


  • Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
  • Shopping ads feature 60-second product video reviews, heightening potential customer interest.
  • Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
  • Shopping ads let you surface your local inventory, and share store details for users searching near a store.

The correct answer is: Shopping ads let you surface your local inventory, and share store details for users searching near a store.

Local Inventory Ads show your products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase.

  • Learn more here: Skillshop Shopping Ads Certification
  • Third chapter: Drive Shoppers In-Store with Local Product Ads
  • Sub-Chapter: Bring shoppers into your stores with Local Inventory Ads

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