Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

  • Images and text from manufacturer sites
  • Account product feed and uploaded assets
  • Website images, videos, and text descriptions
  • Stock images, videos, and automatic text

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Correct Answer is:
Account product feed and uploaded assets

Account product feed and uploaded assets are needed to accomplish Tom’s aims of creating ads automatically and simplify campaign management as part of his Smart Shopping campaign. With Smart Shopping campaigns, Tom’s existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks.

  • Learn more here: Skillshop Shopping Ads Certification
  • Second chapter: Reach More Customers with Shopping Campaigns
  • Sub-Chapter: Simplify campaign management with Smart Shopping campaigns