Showcase Shopping ads generally appear on Broader queries.
- Any shopping queries
- Local intent queries
- Long-tail or specific queries
- Broader queries
Correct answer is: Broader queries
When shoppers use broad search terms (or upper funnel queries) on Google, like “guitars,” “home decor,” or “mirrors,” they aren’t yet sure what exactly they want to buy or where they want to buy it. It capture broader queries where shoppers aren’t yet sure what they want to buy or where they want to buy it