Last Updated on 2 weeks by School4Seo Team

Showcase Shopping ads generally appear on Broader queries.

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• Any shopping queries
• Local intent queries
• Long-tail or specific queries
• Broader queries

The correct answer is: Broader queries

Explanation: Showcase Shopping ads generally appear on broader queries. These ads are designed to capture users early in the purchase funnel, when they’re exploring general product categories. Broader queries indicate a user’s intent to discover options, rather than search for a specific product. Showcase ads highlight a collection of related products, allowing retailers to introduce their brand and offerings. This format helps users explore and compare products, influencing their purchasing decisions before they narrow down their search. They are designed for discovery and brand awareness, fitting well with less specific searches.

When shoppers use broad search terms (or upper funnel queries) on Google, like “guitars,” “home decor,” or “mirrors,” they aren’t yet sure what exactly they want to buy or where they want to buy it. It capture broader queries where shoppers aren’t yet sure what they want to buy or where they want to buy it