Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

Showcase Shopping ads generally appear on Broader queries.


  • Any shopping queries
  • Local intent queries
  • Long-tail or specific queries
  • Broader queries

Correct answer is: Broader queries

When shoppers use broad search terms (or upper funnel queries) on Google, like “guitars,” “home decor,” or “mirrors,” they aren’t yet sure what exactly they want to buy or where they want to buy it. It capture broader queries where shoppers aren’t yet sure what they want to buy or where they want to buy it

  • Learn more here: Skillshop Display Certification
  • Fourth chapter: Promote Your Brand with Showcase Shopping Ads
  • Sub-Chapter: Invite shoppers to discover your brand