True or false? Shopping ads use product data to determine how and where to show ads.

True, Shopping ads use product data to determine how and where to show ads.


  • False
  • True

Correct answer is: True

Shopping ads use Merchant Center product data — not keywords — to decide how and where to show her ads. The product data (or CSS in the EEA) that she submits through the Merchant Center contains details about the product. Google uses these details to match a shopper’s search to ads, making sure to show the most relevant products.

  • Learn more here: Skillshop Display Certification
  • Second chapter: Reach More Customers with Shopping Campaigns
  • Sub-Chapter: Enable seamless retail experiences with Shopping campaigns