Use Local Inventory feed data to reach viewers with Local Catalog ads. This is an easy next step Lance can take to expand his brand’s reach to promote his antique toy shop.
Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step that Lance can take to expand his brand’s marketing reach?
- Expand and renovate his brick-and-mortar shop for more kerb appeal.
- Transition entirely to digital marketing by eliminating traditional print materials.
- Test a new brand identity and colour scheme in his old Local Inventory ads.
- Run targeted Local Catalogue ads using data from existing Local Inventory ads.
- Add a second brick-and-mortar location.
- Transition to 100% digital marketing by eliminating traditional print materials.
- Replace the Local Inventory ads with Local Catalog ads.
- Use Local Inventory feed data to reach viewers with Local Catalog ads.
The correct answer is: Use Local Inventory feed data to reach viewers with Local Catalog ads. OR Run targeted Local Catalogue ads using data from existing Local Inventory ads.
Local Catalog Ads use feed data from Local Inventory Ads to reach viewers of Display ads. The next step, Lance can take to expand his brand’s reach is to use Local Inventory feed data to reach viewers with Local Catalog ads.
- Learn more here: Skillshop Shopping Ads Certification
- Third chapter: Drive Shoppers In-Store with Local Product Ads
- Sub-Chapter: Reach more mobile shoppers with Local Catalog Ads
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