Home » Google Shopping Advertising Exam Answers » What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

Consumers are buying from whichever platform or brand gives the best experience. It’s the one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop.


  • Consumers are more likely to remain loyal to a previous or popular brand.
  • Consumers are buying less frequently from brands with high ratings.
  • Consumers are buying less frequently outside of office hours.
  • Consumers are buying from whichever platform or brand gives the best experience.

The correct answer is: Consumers are buying from whichever platform or brand gives the best experience.

The proliferation of mobile apps and the increase of new surfaces and screens have fundamentally changed how consumers shop. Consumers are buying from whichever platform or brand gives the best experience. That’s why the increase in mobile apps, screens, and other surfaces has changed.

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