Home » Google Shopping Advertising Exam Answers » How can running a Local Inventory ad increase your return on investment (ROI)?

How can running a Local Inventory ad increase your return on investment (ROI)?

Running a Local Inventory ad increase your return on investment (ROI) By bringing online shoppers into your brick-and-mortar store.


  • By advertising your store’s address and its offerings on the radio.
  • By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
  • By A/B testing potential new logos and tracking which is most effective.
  • By bringing online shoppers into your brick-and-mortar store.

The correct answer is: By bringing online shoppers into your brick-and-mortar store.

Running a Local Inventory ad increases your return on investment by bringing online shoppers into your brick-and-mortar store. Local Inventory Ads show your products and store information to online shoppers who are nearby your brick-and-mortar store. The primary purpose of this ad format is to bring consumers to your brick-and-mortar stores to complete a purchase.

  • Learn more here: Skillshop Shopping Ads Certification
  • Third chapter: Drive Shoppers In-Store with Local Product Ads
  • Sub-Chapter: Bring shoppers into your stores with Local Inventory Ads

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